👋 Hi, I’m Sarah.

Unlike many other peers in UX research, I have a background in both informatics and design that enables me to communicate, collaborate and give insights to different stakeholders in a technical language that resonates with them.

I believe that a good research team is only as good as their process. I am always looking for ways to make the team user research process more efficient by identifying gaps, establishing templatized workflows, and conducting upskilling where possible to make them a cornerstone resource in product teams.

I believe that our social worlds are interconnected and evolving networks. This perspective shapes my approach to data: I constantly explore new ways to analyze existing information, leveraging connections between studies to deepen insights or add context to past findings.

I believe that UX benchmarking, heuristic evaluations, service blueprints and journey maps can help teams create better information architecture, reduce potential bottlenecks and create a more holistic experience for users.