👋 Hi, I’m Sarah.

With 8+ years experience, here are a few things that makes me stand out as a researcher in the AI era:

Unlike many other peers in UX research, I have a background in both informatics and design that enables me to communicate, collaborate and give insights to different stakeholders in a language or prespective that resonates with them.
I believe that a good research team is only as good as their process, regardless of AI or not. I am always looking for ways to make the team user research process more efficient by identifying gaps, establishing templatized workflows, and conducting upskilling where possible to make them a cornerstone resource in product teams.
I believe that our lives are interconnected and evolving networks. This perspective shapes my approach to data: I constantly explore how we can leverage and build on existing information to deepen insights or add context to past findings.
I believe that UX benchmarking, heuristic evaluations, service blueprints and journey maps can help teams create better information architecture, reduce potential bottlenecks and create a more holistic experience for users.